Spencer
Draeger.
Creative and innovation leader who builds new revenue lines, not just campaigns. Currently SVP of Sales at Corky's Coffee — AI-native production, growth, and ecommerce with a decade of award-winning craft underneath.
Who I Am
Brooklyn, NYI'm a creative and innovation leader who builds new revenue lines, not just campaigns. AI-native production, growth, ecommerce — over a decade of award-winning craft underneath.
As Senior Vice President of Sales at Corky's Coffee, I lead national sales across five programs — direct wholesale, custom-blend partnerships, "Powered By" cafés, the Official Coffee of Music line, and gifting — and built the artist-licensed coffee line, including the Waylon Jennings coffee. Promoted from VP to SVP within six months.
As Director of Creative Development at Immediate Family, I launched an entire ecommerce and small-business division from scratch, stood up a digital-marketing arm as a new recurring-revenue line, and conceived and directed an in-house AI content studio — 7 identity-locked characters and 50+ compliance-engineered campaign renders running alongside real shoots.
As Creative Producer at John Varvatos, I cut campaign shoot costs from ~$200K to $50–80K per shoot by eliminating third-party production — personally taking on producing, DP, and editing. Researched, wrote, produced, and directed global campaigns; helped curate label and fashion shows.
As Director of Business Development at Electric Mud, I directed creative and ran ecommerce end-to-end for Corky's Coffee, Levitation Festival, Townsquare Media, and Society of Vintage — brand, logistics, merchandise, and Shopify through launch. Built an automated help desk that did outreach for wholesale vendors.
On the freelance side since 2015, I shoot as DP across digital, analog film, and AI-generated formats with a full post pipeline (edit, color, motion, audio). I compose too — Rough Trade publishing deal for film and TV, sync placements on Netflix and Amazon, original scores for John Varvatos and Todd Snyder. American Photographers Award winner, 2024. I also record and perform music under the moniker DRÄGER.
Career
2015 – Present- Lead national sales across five programs — direct wholesale, custom-blend partnerships, "Powered By" cafés, the Official Coffee of Music line, and gifting.
- Built the artist-licensed coffee line, including the Waylon Jennings coffee — turning music-catalog IP into packaged retail product.
- Own channel strategy, program design, and the full account roster end to end — direct wholesale through named B2B partnerships.
- Launched an entire ecommerce & small-business division — restructured the agency to take on small businesses as a new client market, building the offering, pricing, and delivery model from the ground up.
- Stood up a digital-marketing arm running paid ads and marketing programs — a new recurring-revenue line layered on top of the creative business.
- Conceived and directed an in-house AI content studio — 7 identity-locked characters and 50+ compliance-engineered campaign renders — running generative video alongside real shoots; led the in-house video team and owned full post.
- Directed creative across a multi-industry roster (NYC music venues, a historic recording studio, touring artists, consumer brands) — brand identity, campaigns, paid social, email / SMS (Klaviyo), and local SEO.
- Built the agency site (Astro / Netlify) and 8 automation tools; engineered a Python sync tool that pushed 128 items in one run; led a 6-person team.
- Cut campaign shoot costs from ~$200K to $50–80K per shoot — eliminated third-party production entirely by personally taking on producing, creative producing, DP, and editing, plus leveraging industry connections.
- Researched, wrote, produced, directed, and supervised pre- and post-production on global campaigns; owned all social-media asset creation.
- Ran production end-to-end (budgets, casting, crew, permits, vendors) and helped curate label & fashion shows and live presentations.
- Built an automated help desk and an automated email-marketing system that did outreach for wholesale vendors for Corky's Coffee plus new sponsorships.
- Directed creative and ran ecommerce end-to-end for Levitation Festival, Corky's Coffee, Townsquare Media, and Society of Vintage — brand, logistics, merchandise, and Shopify through launch.
- Produced, shot, and edited video content; designed brand assets in Figma for social and vinyl.
- Built AI agents and automation (n8n, Make, OpenAI) to scale operations and cut CRM / SaaS costs.
- Produced video and AI-generated assets and integrated AI outreach at a 12% response rate.
- Shot as DP across digital, analog film, and AI-generated formats with a full post pipeline (edit, color, motion, audio).
- Composed and scored music for John Varvatos and Todd Snyder — sync placements in Netflix and Amazon productions.