Commercial Reel · Loops Muted
AI.
Music.
Vision.
Director, composer, and operator. Scored films for Netflix, Amazon, and Beverly Hills Film Festival. Led marketing creative at John Varvatos. Launched Corky's Coffee. Built ecommerce platforms for Townsquare Media and Levitation Festival. Records and performs music under the moniker DRÄGER. Now leading business development and creative strategy at Immediate Family.
↓ Scroll § 01
AI
Imagery · Direction · Campaign OperationsWho I am
I come from a world
of artists.
I'm a filmmaker, musician, and photographer — someone who's spent years making things by hand.
I never rebelled against AI. I picked it up and bent it to the craft I already knew.
Today I lead AI content creation — authentic work, made faster, at the cutting edge of a new standard the whole industry is moving toward.
The approach
More output.
Less shoot time.
By leveraging the e-commerce product imagery already on your site, I turn flat catalog shots into full, campaign-ready content.
That frees your shoot days to focus on the artistic presentation of your hero products — while every other product still gets a spotlight.
The result: more for your marketing team, every season, at a fraction of the cost.
Capability 01 · Ecom → Campaign
From product page to campaign.
I start with the exact images already on your storefront — then build the editorial world around them.
Before · Your Site
After · Campaign
Capability 02 · Still Life
Catalog flats become still-life art.
Every product, restaged in worlds with real light, texture, and mood — no studio booked.
Before
After
Capability 03 · AI Models
Any model. Total control.
Put your product on any model you can imagine — and control every element of the frame: styling, background, props, lighting.
Capability 04 · Art Direction
Swap anything. Keep the product.
Same hero product, infinite directions — change props, set, and lighting while the product stays pixel-true.
Version A
Version B Capability 05 · Ghost Mannequin
Flat to dimensional, instantly.
Turn a flat-laid garment into a clean, dimensional ghost-mannequin shot — ready for any storefront.
Before · Flat
After · Ghost Mannequin Capability 06 · Range
Editorial, lifestyle, B&W — on demand.
One product line, every aesthetic your channels need — shot, styled, and graded in any direction.
Full-season coverage
Lookbooks, fragrance & still life.
From a complete seasonal lookbook to glassware and fragrance still life — one system covers the whole catalog.
Case study · Belief
An apparel brand, fully realized.
A complete campaign for Belief — every look generated from product references, no on-location shoot.
Case study · Green Apple
A consistent cast — a different vertical.
Social-ready campaign creative for a cannabis brand — a recurring AI cast across NYC. Same system, new world.
What you get
A whole content engine.
Campaign imagery
Editorial hero shots in any setting
Ghost mannequins
Clean, dimensional storefront shots
Still-life sets
Products restaged with real light & mood
Lookbooks
Full-season coverage, every SKU
AI model library
A consistent, brand-owned cast
Product & fragrance
Glassware, packaging, packshots
§ 02
Music
55 tracks — Scores · Film · Fashion · Game · 2018 – 2026 Custom catalog player · 55 originals, web-optimized MP3
Listen on SoundCloud ↗
§ 03
Vision
Reels · Commercial · Film & TVAwaiting Film & TV Reel
Film & TV Reel · Loops Muted
§ 04
Ventures
Brands launched · Platforms built · Systems run001 — Meta Ads Performance
35%
Average gross margin after ad costs across music and fashion clients. AI-assisted creative + funnel architecture.
002 — AI Sales Engine
50+
Autonomous prospecting, research, and outbound — performing the work of a fifty-person team for marketing organizations.
003 — Ecommerce Platform Build
Townsquare Media
01 Loudwire Rock & Metal
02 Ultimate Classic Rock Classic Rock
03 XXL Magazine Hip-Hop
04 Taste of Country Country
004 — Brand Launch
Launched ground-up: brand identity, ecommerce store, ops. Live at corkyscoffee.com.
005 — Ecommerce Platform
Levitation Festival
Built and shipped the ticketing + merch ecommerce stack for Austin's psych music festival.
006 — Agency, NYC
Immediate Family
Marketing, management, and content strategy for venues, artists, and brands. Currently working with The Bitter End, Green Apple, Jules, Jazz Foundation, and others.
§ 05 — Selected Clients & Credits
John Varvatos·Netflix·Amazon·Beverly Hills FF·Townsquare Media·Loudwire·Ultimate Classic Rock·XXL·Taste of Country·Levitation Festival·Corky's Coffee·Belief NYC·The Bitter End·Green Apple·Jules·Jazz Foundation·American Photographers Award
DRÄGER ↗
My artist moniker · solo music project · dragermusic.com